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Marketing Analyst
Advertising, Marketing and PR
Jacksonville, FL
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ID:
171930-015
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Full-Time/Regular
PRIMARY ROLE:
- Brand Enhancement
- Maximize Haggar Brand presentation, profile and prominence at retail.
- Brand Advocacy
- Cultivate loyal partnerships with Retail Sales Associates and Management.
- Act as the eyes and ears in the marketplace, effectively communicating store level opportunities with Haggar Management and Retail Partners.
PRIMARY RESPONSIBILITIES:
- Partner with sales associates/department managers in store to ensure all Haggar product is stocked on the selling floor and merchandised in the appropriate manner.
- Partner with sales associates/department managers in store to ensure product positioning and merchandising standards are maintained between RMA visits.
- Help with the implementation of store floor moves and new concepts shops as needed.
- Partner with store visual personnel to enhance visual presentations and ensure execution of all corporate retailer approved visual materials.
- Provide Haggar sales representatives with a field report on a monthly basis that recaps any merchandising, product or stock issues and opportunities seen in the individual retail stores.
- Create and execute product education seminars, incentives and contest for store selling associates.
- Implement Haggar Brand promotions and product demonstrations at the store level.
Required Skills
- Basic computer skills are required.
- Must have excellent written and verbal communication skills.
- Must have the ability to work with a broad range of individuals.
- Retail/Apparel/Visual Merchandising experience is a plus.